ProLaunchKit Terms & Conditions

Last updated: October 14, 2026

1. Overview

These Terms and Conditions govern the purchase and use of ProLaunchKit, operated by COLORS Design. By purchasing or using ProLaunchKit, you agree to these Terms.

Our Refund Policy and Privacy Policy also apply to your purchase and use of ProLaunchKit.

2. Scope of Service

ProLaunchKit is a streamlined, productized website launch service for growing businesses. The core launch currently includes:

  • A professional website: up to 5 pages on the Launch plan, or up to 10 pages at launch on the Plus plan
  • Structured layout and formatting
  • Website design and implementation
  • Launch logo (a wordmark using your business name)
  • Local-search setup
  • Website launch support
  • Delivery within the stated timeline

Website hosting is provided through an active care plan. See Section 7.

Separately priced work

The following are not included in the setup fee or in a care plan and are charged separately when requested:

  • Additional pages beyond the amount included with your plan
  • Website update batches beyond any included with your plan

Not included

ProLaunchKit is a productized service and does not include the following. Where a project requires them, ProLaunchKit may not be the right fit:

  • Fully bespoke or custom website design
  • Custom software or application development
  • Complex or custom-built integrations
  • Full e-commerce stores, including product catalogs, inventory, shipping, variants, or customer accounts
  • Large or enterprise websites
  • Full brand strategy
  • Domain purchase or registration, except the domain included with the website launch offer (Section 4)
  • Advertising management
  • Ongoing or advanced SEO campaigns
  • Unlimited revisions or unlimited ongoing design work
  • Services outside the agreed project scope

3. Client Responsibilities

You are responsible for:

  • Submitting accurate and complete information
  • Completing the required intake
  • Providing required content and assets
  • Providing timely feedback
  • Maintaining ownership and access to your domain account
  • Following the provided domain connection instructions
  • Completing any verification steps that must legally or technically be performed by the account owner

Domain connection

You are responsible for connecting your domain to your ProLaunchKit website using the instructions we provide. ProLaunchKit provides a step-by-step connection guide and reasonable support if you need assistance during the process. For a domain included with the website launch offer, ProLaunchKit registers it and connects it for you (Section 4).

Hosting

Website hosting is provided by ProLaunchKit through your care plan. An active care plan is required for ProLaunchKit to continue hosting and maintaining the website.

4. Payment Terms

Payments are processed through Stripe and are subject to our Refund Policy. Payments are processed securely through third-party payment providers. ProLaunchKit does not store full credit card information.

  • Website setup fee: $499 standard, currently offered at a $149 launch special
  • Website launch offer (prolaunchkit.com/website-launch): a $99 one-time website activation in place of the setup fee, which includes the first month, then the Launch care plan at $10/month in year one, $15/month in year two and $25/month from year three
  • Launch care plan: $25/month, or $240/year paid annually
  • Plus care plan: $59/month, or $576/year paid annually
  • Additional pages: $99 per page
  • Website update batch on Launch: $59 per batch
  • Basic business-information updates (hours, phone number, email, address and links): no charge, for customers in the United States and Namibia
  • Additional update batch on Plus within the same billing month: $49

The setup fee is charged at checkout. When you buy through our U.S. dollar card checkout (other than the website launch offer below), your care plan begins with a 7-day free trial, so the first care plan payment is taken 7 days after purchase and not at checkout; cancelling during the trial means no care plan payment is taken. When you buy through a local-currency payment link (for example in Namibia or South Africa), the first period of your care plan is charged at checkout together with the setup fee. The care plan then renews automatically on the cycle you selected until cancelled.

Website launch offer

The website launch offer is a $99 one-time website activation, charged at checkout, which includes the first month of your Launch care plan. It is not a free trial. No care plan payment is taken until one month after purchase (on the same date, or the last day of a shorter month). From then the care plan is billed monthly at $10/month for twelve months, then $15/month for twelve months, then $25/month from then on, until cancelled. The rate changes automatically on this schedule, which is fixed when you buy and does not depend on your business’s revenue or growth. A later change to our standard prices does not change it. You may cancel at any time as described under Cancellation below. The $99 activation is the website launch payment covered by our Refund Policy. The offer is the same whether you arrive directly or through a referral partner’s link.

The offer includes one website domain, chosen before checkout:

  • A new domain: a .com, .net or .org domain that our registrar can register, whose registration price and renewal price are each no more than US$15.00 per year. The domain step before checkout shows which names are included. ProLaunchKit registers it in your name after payment, connects it to your website, and pays its registration and its renewals while your care plan is active. Premium domains, and domains priced above that limit, are not included. A domain shown as available before checkout is confirmed when it is registered; if it can no longer be registered, we help you choose another within the same limit.
  • Or a domain you already own: it stays with your current registrar and in your account, and we connect it to your website. You keep paying its renewals to your registrar. Steps that only the account owner can take, such as approving a change at the registrar, are yours to complete, with our guidance.

A domain registered for you remains yours. If your care plan ends, ProLaunchKit stops paying its renewals and renewing it is your responsibility.

Annual plans are paid upfront for the full term. Current pricing is shown on the ProLaunchKit website and at checkout, and applies to your purchase as displayed at the time of purchase.

5. Delivery Timeline

  • Standard delivery: 7 business days
  • The timeline begins after payment confirmation and completed intake
  • Client delays can extend delivery

Review and approval before publication

ProLaunchKit will present the completed website for your review and will not publish it for active use until you provide final approval.

  • A private preview of your website, shared with you for review, is not publication of the website
  • Approving the initial design direction (Website Direction Validation, as described in our Refund Policy) is not final approval of the completed website
  • Final approval is your confirmation that the completed website is ready to be published
  • Publication means making the website live for active public use, for example on your domain

How final approval, publication, delivery and active use affect a refund of the website launch payment is set out in our Refund Policy. This section does not change that policy or any right you have under applicable law.

6. Revisions

  • The first 30 days after launch include revisions to the website originally built for you
  • Launch revisions are for finalizing that original scope and are not unlimited redesigns, unlimited pages, or unlimited functionality
  • After the first 30 days, changes are handled as website update batches, priced as set out in Section 4. For customers in the United States and Namibia, basic business-information updates (hours, phone number, email, address and links) are made at no charge and are not an update batch
  • Supported website changes are handled as update batches. Some custom development, advanced integrations and functionality may not be supported by ProLaunchKit

7. Care Plans

Every ProLaunchKit website continues on a care plan. Both plans include:

  • Website hosting
  • SSL
  • Daily backups
  • Security and uptime monitoring
  • Domain connection and go-live support
  • Ongoing website maintenance
  • ProLaunchKit support

Launch

$25/month or $240/year. Website update batches are available at $59 per batch and are not included in the plan.

Plus

$59/month or $576/year. Includes everything in Launch, plus up to 10 pages at launch, one done-for-you website update batch each billing month, and priority handling of update requests.

One update batch is included per billing month. Unused update batches do not roll over or accumulate, including on annual plans. An annual plan provides one included batch per month, not a balance of twelve.

Cancellation

An active care plan is required for ProLaunchKit to continue hosting and maintaining the website. You may cancel future renewal at any time. On cancellation:

  • Monthly plans remain active through the end of the current paid billing period and do not renew
  • Annual plans remain active through the end of the paid annual term and do not renew. Annual payments are not refunded on cancellation
  • Ongoing ProLaunchKit support and hosting end when the paid period ends
  • You retain ownership of your domain and your original content

8. Client Inactivity

If required materials, feedback, approvals, or communication are not received for 40 consecutive calendar days, ProLaunchKit may close the project due to inactivity after making reasonable attempts to contact you. When a project is closed for inactivity:

  • Work completed up to that point may be delivered as-is. Delivering work as-is does not authorize ProLaunchKit to publish the website for active public use, which still requires your final approval (Section 5)
  • Additional revisions are not automatically included
  • Restarting a closed project may require a new purchase or additional fee

Refund eligibility is governed by our Refund Policy.

9. Intellectual Property

You retain ownership of the content you provide. ProLaunchKit and COLORS retain ownership of our proprietary systems, workflows, frameworks, processes, and internal methodologies.

Ownership and usage rights for refunded creative work are governed by our Refund Policy.

10. Portfolio Use

ProLaunchKit may request permission to showcase completed projects. Client work is not publicly displayed without prior approval.

11. Limitation of Liability

ProLaunchKit is not responsible for outages or failures involving hosting infrastructure, payment providers, domain providers, or other third-party services outside ProLaunchKit’s reasonable control, including Stripe.

ProLaunchKit is also not responsible for:

  • Business performance
  • Revenue outcomes
  • Client modifications
  • Third-party integrations outside scope
  • Third-party service failures outside reasonable control

12. Governing Law

These Terms are governed by the laws of the State of Michigan, without regard to its conflict of law provisions. Any dispute arising out of or relating to these Terms or to your purchase or use of ProLaunchKit will be subject to the exclusive jurisdiction of the state and federal courts located in the State of Michigan.

13. Contact Information

COLORS FC LLC
PO Box 888625, Grand Rapids, MI 49588
info@prolaunchkit.com
prolaunchkit.com